In-Flight Advertising & Terms

What is In-Flight Advertising?

In-flight advertising is advertising that targets potential consumers aboard an airline. 

In-Flight Advertising includes: commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seat back tray tables and overhead storage bins.


How does In-Flight Advertising work?

Wi-Fi or Entertainment Consoles


Wi-Fi:

Several airlines offer in-cabin wi-fi systems. In-flight internet service is provided either through a satellite network or an air-to-ground network which allows passengers to connect to live Internet from the individual IFE units or their laptops via the in-flight Wi-Fi access.


Entertainment Consoles:

Entertainment consoles include large video screen at the front of a cabin,  monitors situated every few rows above the aisles, personal televisions (otherwise known as PTVs) and personal seat back monitors.


In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight.   IPTV stands for Internet Protocol TV.  Internet Protocol (IP) is a set of standards for addressing and routing data on the Internet.  


In-Flight Advertising - Domestic

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Domestic In-Flight Video

Wi-Fi for Personal Devices. IPTV Ads: 30 and 60 second commercials inserted. 1.75Million users

per month - gate to gate Wi-Fi portal

Branding during commercial breaks on free, live tv channels

MSNBC, Bravo, Discovery, CNBC, HGTV, USA, FX, Fox News, TBS, CNN, ESPN and more.

In-Flight Advertising - International

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International In-Flight Video & Wi-Fi

Seat- backs and Personal Devices - 30 second adverts.

Airline Branding Placement

Forced Screen commercials - Home Page & Footer Displays -  Boarder pass Branding - In-Flight magazine Placement 

Executive Airport Club Advertising

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Club & Lounge Destinations

Domestic Airlines

Airport Clubs & Lounge Media & Locations

32" - 84" screens - 55" Digital posters - Locations include Concourse, Terminals and Gates - Media type include Airport Digital Screens, Airport Format Screens, Digital Walls and Charging Stations.

Private Airport Club Advertising

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Private Airport Clubs

83 Domestic, Private Airports

Private Airport Clubs Media & Locations

42" - 55" Horizontal Screens - Lounge Product Sampling - Wi-Fi card sponsorships -  Kids Room Sponsorship - Hot Cup Branding - Luggage tags Branding - VR 30 second spots -  Lounge Literature