Programmatic Advertising

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What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of online advertising which enables advertisers to automatically target their audience through computers & algorithms using AI software. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

What are the benefits of Programmatic Advertising?

- Data-driven decisions removing the guesswork from the ad buying 

- Efficiency

- Better Audience Targeting

- Real Time Bidding (RTB) using AI

- Transparency

- Increased reach

- Relevant impressions

- Turns multichannel into omnichannel

- Infinite supply of customers

Is programmatic buying is the same as real-time bidding?

No! Real-time bidding is a type of programmatic ad buying, but it isn’t the only one. RTB refers to the purchase of ads through real-time auctions, but programmatic software also allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites called programmatic direct.

What is Programmatic Direct?

Programmatic Direct, the advertiser purchases a fixed CPM, meaning the advertiser agrees to paid a predetermined CPM. Programmatic Direct is a good choice for brands focused on brand safety, as the relationship is one-to-one and the brands know exactly where their ads will appear.

By The Numbers:

- 2 Billion Websites

- 7 Billion Daily Consumers of Media

- 11 hours per day average

Types of Devices used in Programmatic Advertising:

- Tablets

- Phones

- Computers

- TVs

Types of Programmatic Advertising

Demographic Targeting

Age, Gender, Income, City, State, 

Zip, County

Audio Advertising

Programmatic Audio Advertising connects new customers across Podcasts, Radio Stations & Music Streaming Services.


Behavioral Targeting

Behavioral targeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.

Connected TV (CTV)

Any type of TV screen that can stream digital video thru Smart TV platform,

Streaming Device or a Game Console.

Retargeting

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

Video Advertising

Video advertising encompasses online display advertisements that have video within them, 

but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.